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Company · Mount Royal · QC · Consumer Staples

Dollarama Inc.

Discount retailer, head office in Town of Mount Royal with Montréal distribution centre and warehouses.

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Market read · Be The Puck

What the plays and the numbers say

Dollarama (DOL) C$191.93 · +1.8% on the day · +9.8% in a year · close Oct 9, 2026

Where we think it’s heading

Leaning higher56 of 100 plays hold it; 4% above its 200-day average; analysts’ 12-month target +8% (17); crash exposure moderate.

Business fundamentals

Fair 40/100
Value18Growth48Quality54
Momentum is leading; the numbers are middling.P/E 38.5×; revenue growth +18%; profit margin 17%; debt to equity 4.00×; dividend yield 0.2%.Scores 0–100 against every name Be The Puck covers; higher is better. Shown beside the call, not folded into it.
  • 56 of the 100 plays hold DOL right now.
  • The trend-following and volume plays mostly say in; the mean-reversion and calendar plays mostly say out.
  • It closed 4% above its 200-day average and 7% below its 52-week high.
  • Crash exposure reads moderate: it carries 4.1× as much debt as equity.
  • Analysts' average 12-month target is C$207.47, 8% above the close (17 analysts).
Plays in56
Crash exposureModerate3 of 10 on the storm test
Mayer Multiple1.04×Price ÷ its 200-day average (+4%). Higher than on 25% of days since 2010. Above 2.4 is Mayer's overheated zone.

Full analysis on Be The Puck ↗Stock brief (members) ↗Test a theory on it ↗

Analysis by Be The Puck: published trading rules and public data, rebuilt after each close. Education, not financial advice.

DOLDollarama Inc.

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Why it matters in Montréal

Grew from one Matane store in 1992 to a 1,700-store target by 2027; TSX-listed since 2009.

Source: Dollarama – About us

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