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Company · Toronto · ON · Financials

Sun Life Financial Inc.

Asset management, wealth, insurance and health; $1.60 trillion AUM at Dec 31, 2025

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Market read · Be The Puck

What the plays and the numbers say

Sun Life Financial (SLF) C$109.82 · +0.7% on the day · +34.0% in a year · close Oct 9, 2026

Where we think it’s heading

Mixed signals36 of 100 plays hold it; 11% above its 200-day average; analysts’ 12-month target +4% (13); crash exposure low.

Business fundamentals

Fair 55/100
Value66Growth50Quality48
Split plays, middling numbers — no edge either way.P/E 18.6×; revenue growth +8%; profit margin 10%; debt to equity 0.58×; dividend yield 3.4%.Scores 0–100 against every name Be The Puck covers; higher is better. Shown beside the call, not folded into it.
  • 36 of the 100 plays hold SLF right now.
  • The breakout, pattern and calendar plays mostly say out.
  • It closed 11% above its 200-day average and 7% below its 52-week high.
  • Crash exposure reads low: it fell about 1.4× as far as its index in past crashes.
  • Analysts' average 12-month target is C$114.69, 4% above the close (13 analysts).
Plays in36
Crash exposureLow1 of 10 on the storm test
Mayer Multiple1.11×Price ÷ its 200-day average (+11%). Higher than on 79% of days since 2005. Above 2.4 is Mayer's overheated zone.

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Analysis by Be The Puck: published trading rules and public data, rebuilt after each close. Education, not financial advice.

SLFSun Life Financial Inc.

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Why it matters in Toronto

Global headquarters in Toronto (Canadian HQ is in Waterloo)

Source: Sun Life, Who we are

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